In the last generation or two, the primary way that churches and ministry leaders in our (Western) culture have attempted to reach people who don’t yet know Jesus has been to build strategies around an “If you build it, they will come” approach. The church building was the hub, and we only had to wait for people who wanted to know about Jesus to come and find us.
I’m not saying that such an approach was never effective. However, the approach reveals something about how Christians have tended to think about our place in American culture, and still do to some extent: to do ministry well, we have to get people to come to us.
Here’s the question: Is that paradigm the way we’re supposed to reach people?