I was flipping through a Christian magazine for churches and church leaders, and one of the ads just didn’t sit right with me. So, I decided to look at all the ads in the magazine, and I decided to make a list of some phrases that stuck out to me.
I’m going to list them here, but before I do, please know that not all of these rubbed me the wrong way. I simply wanted to just take stock of what was in there in terms of marketing to churches. I’m going to do my best not to editorialize. Instead, I invite you to read the advertising phrases below, see what you think of them, and perhaps comment on the reflection questions at the end. Keep in mind, all these advertisements are geared toward churches and church leaders.
“Grow your church with [name of product].”
“Cruise with a cause: Missions Cruise”
“Take a vacation–change a nation!”
“You save souls. We save time, talent, and treasure.”
“Draw crowds and leave a lasting impression.”
“120,000 FREE sermons”
“Attract more visitors this Christmas with an outdoor banner and stand.”
“Increase number of new Christians.”
“The convenience leaders need with the content pastors trust.”
“Win men to Christ and to your church…lots of men!”
“Training Champions 4 Christ to Impact Our World.”
“Missional with one click…” [advertising a social networking service]
“Culture trumps vision.”
“All hosted by a church that has seen people make commitments to Christ in every service – every week for the last decade.”
“Are your students demanding a dynamic and fresh approach to youth ministries?”
“Make your church relevant and widely attractive to the men in your community.”
What does this say about our collective approach to ministry?
Did any of the phrases stick out to you?
How does this relate to how we minister to students?